Virtual co-working software company Sococo delights customers from end to end with clever copy, memorable UX and unique design.
I talk about all the ways niching expands your business in this episode of the Profit, Power, Pursuit podcast with Tara Gentile.
I met up with creative bosses Emily Thompson and Kathleen Shannon on their podcast, Being Boss, to talk about all things niching, networking, and managing time.
Use this 3-part framework for well-rounded customer research that informs your content and improve the results of your content marketing.
The worlds of sales enablement and content marketing are tightly aligned — despite what it may appear! Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see how sales and marketing meet in the middle.
Don’t just write about the latest feature update. Here’s a list of 7 blog post ideas for tech companies that put value at the forefront for your readers.
Use your unique talents to offer upsells and add-ons to your content writing services. You’ll delight your customers, stand out from your competition AND make more money.
Seven Ted talks that will inspire you, intrigue you, and make you ponder the remarkable possibilities that technology is bringing into reality
There’s a secret to getting new writing samples when you switch niches … You don’t need to get client work to get writing samples. You just need published work.
These 4 unusual skills, when combined with content writing, create an extraordinary combination — or what Scott Adams calls a “talent stack.” They also help you get better results for your clients … which means more consistent work, higher pay, and glowing referrals for you.