As content marketing has matured, the lines between content types have blurred. E-books and white papers are no exception. So what’s the difference, and how do you choose? Read on to find out.read more
Keep your readers glued to your content. Use an open loop to stir anticipation, inspire curiosity and kick off the Zeigarnik Effect.read more
Raising your freelance copywriting rates is scary. But it’s an absolutely critical milestone in your writing career. In this monster post I wrote for Copy Hackers, you’ll find actionable tactics and critical mindset shifts.read more
The transformational benefits of narrowing your niche — a podcast interview with host Sonia Thompson from TRY Business School.read more
As a content writer, your business skills (or lack thereof) tell a story to prospective clients – as much as your writing skills do.read more
Avoid these 5 mistakes for easier sales conversations and better sales results in your copywriting business.read more
Last week I had the pleasure of attending the Digital Commerce Summit in Denver, a two-day conference put on by Rainmaker Digital. Here are the biggest lessons I took away from this amazing conference.read more
I asked several of the best copywriters I know what made the biggest difference in their copywriting careers. One thing came up again and again and again.read more
How do you get from newbie to expert as a freelance copywriter? There are three keys: niche, specialty and implementation.read more
It’s no secret that technology companies are full of really smart people. What you might NOT know is that they’re smart about their content marketing, too. Get the inside scoop on what successful technology companies are doing differently.read more
Featured Download: The 4 Content Objectives
Create content with a purpose, and watch engagement skyrocket.
This nifty infographic guide takes you through the 4 core content objectives, and illustrates how and why readers respond to each. Download it for free!