Keep your readers glued to your content. Use an open loop to stir anticipation, inspire curiosity and kick off the Zeigarnik Effect.
Last week I had the pleasure of attending the Digital Commerce Summit in Denver, a two-day conference put on by Rainmaker Digital. Here are the biggest lessons I took away from this amazing conference.
It’s no secret that technology companies are full of really smart people. What you might NOT know is that they’re smart about their content marketing, too. Get the inside scoop on what successful technology companies are doing differently.
Copy and content are two peas in a pod, but they DO perform two completely different functions. Learn the difference between copy and content in this post.
Whether you’re a freelancer writing content for clients, or you’re writing content for your own business, there are certain things that you have to avoid like the plague today. To turn your content from bounce-trigger to must-read, avoid these five big mistakes.