What is a white paper? It’s not a dry e-book. It’s not technical documentation, either. When done right, a white paper is a powerful sales tool.
Virtual co-working software company Sococo delights customers from end to end with clever copy, memorable UX and unique design.
I talk about all the ways niching expands your business in this episode of the Profit, Power, Pursuit podcast with Tara Gentile.
I met up with creative bosses Emily Thompson and Kathleen Shannon on their podcast, Being Boss, to talk about all things niching, networking, and managing time.