Use this 3-part framework for well-rounded customer research that informs your content and improve the results of your content marketing.
Don’t just write about the latest feature update. Here’s a list of 7 blog post ideas for tech companies that put value at the forefront for your readers.
To make your content a lot more effective at reaching and engaging your target audience, start by understanding their level of awareness.
In-depth content performs better than shorter pieces – yet most people are still publishing shorter, less comprehensive content. What does this mean for you? It means that you still have a huge opportunity to stand out in the sea of content online today.
Ask yourself these three questions before you start — or stop — creating content. You’ll get much better results from your content strategy.
Before you hit “publish,” or before you send the draft to your client, try one of these 5 unusual editing techniques to polish that content to a shine.