What is a white paper? It’s not a dry e-book. It’s not technical documentation, either. When done right, a white paper is a powerful sales tool.
Virtual co-working software company Sococo delights customers from end to end with clever copy, memorable UX and unique design.
Use this 3-part framework for well-rounded customer research that informs your content and improve the results of your content marketing.
Don’t just write about the latest feature update. Here’s a list of 7 blog post ideas for tech companies that put value at the forefront for your readers.
To make your content a lot more effective at reaching and engaging your target audience, start by understanding their level of awareness.