Getting your bio right gives you a huge advantage over your competitors (and the millions of other voices in your industry).read more
If you’re keeping inactive subscribers (people who haven’t opened your emails in at least 90 days) on your email list, you’re literally paying the price.read more
What is a white paper? It’s not a dry e-book. It’s not technical documentation, either. When done right, a white paper is a powerful sales tool.read more
This one blog post is going to save you hours of work and a lot of frustration. It’s a lesson I’ve learned the hard way — again and again. Just when I think it sunk in for good, another example or aspect of it whacks me over the head. This time, it started with a...read more
Virtual co-working software company Sococo delights customers from end to end with clever copy, memorable UX and unique design.read more
I talk about all the ways niching expands your business in this episode of the Profit, Power, Pursuit podcast with Tara Gentile.read more
I met up with creative bosses Emily Thompson and Kathleen Shannon on their podcast, Being Boss, to talk about all things niching, networking, and managing time.read more
Use this 3-part framework for well-rounded customer research that informs your content and improve the results of your content marketing.read more
The worlds of sales enablement and content marketing are tightly aligned — despite what it may appear! Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see how sales and marketing meet in the middle.read more
Don’t just write about the latest feature update. Here’s a list of 7 blog post ideas for tech companies that put value at the forefront for your readers.read more
Featured Download: The 4 Content Objectives
Create content with a purpose, and watch engagement skyrocket.
This nifty infographic guide takes you through the 4 core content objectives, and illustrates how and why readers respond to each. Download it for free!