What is a white paper? It’s not a dry e-book. It’s not technical documentation, either. When done right, a white paper is a powerful sales tool.read more
This one blog post is going to save you hours of work and a lot of frustration. It’s a lesson I’ve learned the hard way — again and again. Just when I think it sunk in for good, another example or aspect of it whacks me over the head. This time, it started with a...read more
Virtual co-working software company Sococo delights customers from end to end with clever copy, memorable UX and unique design.read more
I talk about all the ways niching expands your business in this episode of the Profit, Power, Pursuit podcast with Tara Gentile.read more
I met up with creative bosses Emily Thompson and Kathleen Shannon on their podcast, Being Boss, to talk about all things niching, networking, and managing time.read more
Use this 3-part framework for well-rounded customer research that informs your content and improve the results of your content marketing.read more
The worlds of sales enablement and content marketing are tightly aligned — despite what it may appear! Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see how sales and marketing meet in the middle.read more
Don’t just write about the latest feature update. Here’s a list of 7 blog post ideas for tech companies that put value at the forefront for your readers.read more
Use your unique talents to offer upsells and add-ons to your content writing services. You’ll delight your customers, stand out from your competition AND make more money.read more
Seven Ted talks that will inspire you, intrigue you, and make you ponder the remarkable possibilities that technology is bringing into realityread more
Featured Download: The 4 Content Objectives
Create content with a purpose, and watch engagement skyrocket.
This nifty infographic guide takes you through the 4 core content objectives, and illustrates how and why readers respond to each. Download it for free!