Use this 3-part framework for well-rounded customer research that informs your content and improve the results of your content marketing.
The worlds of sales enablement and content marketing are tightly aligned — despite what it may appear! Listen to my conversation with sales enablement and prospecting expert Marylou Tyler to see how sales and marketing meet in the middle.
Don’t just write about the latest feature update. Here’s a list of 7 blog post ideas for tech companies that put value at the forefront for your readers.
Use your unique talents to offer upsells and add-ons to your content writing services. You’ll delight your customers, stand out from your competition AND make more money.
Seven Ted talks that will inspire you, intrigue you, and make you ponder the remarkable possibilities that technology is bringing into reality
There’s a secret to getting new writing samples when you switch niches … You don’t need to get client work to get writing samples. You just need published work.
These 4 unusual skills, when combined with content writing, create an extraordinary combination — or what Scott Adams calls a “talent stack.” They also help you get better results for your clients … which means more consistent work, higher pay, and glowing referrals for you.
What’s the difference between a good content writer and a great content writer? The answer is in the first conversation.
To make your content a lot more effective at reaching and engaging your target audience, start by understanding their level of awareness.
This podcast interview by the co-hosts of The Copywriter Club goes in-depth on aspects of my businesses like no other interview ever has.